Psychological horrors rely on atmosphere and the mystery of the unknown to spook the audience whether this is through the actual film or the posters advertising it. However psychological horrors are no different from regular horror films when it comes to stereotypes. The gender stereotypes used in horror films are usually the same: a defenceless young woman as the protagonist that narrowly escapes death throughout the entire movie and the male antagonist that is usually a fully grown man and carries a weapon that matches the way he kills or a young girl or doll that possesses supernatural powers. These stereotypes are used in horror films, psychological included, as they work. The audience is familiar with these stereotypes and immediately put them into categories.
The psychological horror 'The Conjuring' was a highly praised film that marketed the film with teaser posters before it was released. The first picture they released was a tree with a noose hanging from it. This only hinted at the themes that would be in the film and gave no suggestions towards who the characters were and what the threat in the film would be. However the second poster included many stereotypes from the horror genre, including gender:
The stereotype for the antagonist is there and the gender stereotype of the protagonist. From the poster it is hinting that the woman in the rocking chair is the protagonist, a female that is unaware of the threat, the doll, and is looking straight forward. She is clueless to the threat which also shows the audience that this is a psychological horror and the girl herself looks unkempt which could be hint towards the characters mental state. This kind of character shows up continually in many different horror films as the audience will know this kind of character well as because of the female protagonist stereotypes they will now what to except from her during the movie.
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