How Gender Stereotypes are Presented - (Beauty and the Beast)

(Representations of gender in horror films is all ready on the blog)

Stereotypes are ways that people see a certain gender or race and except them to act in a certain way and are used in many films but are overlooked by the audience as they have become almost a default setting for films to include. Gender is one that is used frequently to make it clear to the audience what the character is like straight away through their speech or appearance. One company that plays on gender stereotypes is Disney. Even through animation, rather than using actual people, they show gender stereotypes and represent their characters in the same way. Although this is slightly different to horror or action stereotypes it is where the cliché of gender stereotypes became recognised. Disney has created around 12 princesses for their Disney princess movies and each one shares something with the other. Each princess is considered, by other characters in their film, as beautiful and in some ways, helpless. Disney made the princesses to be role models for young children that will watch the movies by making them the stereotype of a woman: beautiful and depend on a man. This is not the case for some of the more modern princesses but the first 6 all had those two qualities in common. However the men in Disney films are also represented in a similar way. The princes are muscular, charming, handsome and always showing up in the princesses time of need. The male villains are vain and want the beautiful princesses even when they can't have them. One good representation of this is the opening to 'Beauty and the Beast'.

This opening sets the plot for the film by giving the audience some background information. In this stained glass window art style, the prince is shown in rich clothing and is described as spoiled and unkind. This is the stereotype of a rich prince or villain and the audience immediately knows what to except from this character. A beggar woman is then shown to the audience and her appearance is described as haggard matching what people would usually associate with beggars or poorer people. The prince's reaction to the beggar is that he is repulsed by her appearance and turns her away. The narrator explains that the beggar tells the prince that beauty comes from within but even then he dismisses her. However the beggar woman turns out to be a 'beautiful enchantress' that is disgusted by the prince's attitude. The enchantress is then given long, golden curly hair and a large green ball gown to show the audience that this woman is beautiful compared to the beggar and puts her into the stereotype of women. The prince begs for forgiveness when he sees her beauty almost sending the message that beauty can make people forgive them and will favour them than people that are considered as 'ugly'. The enchantress then puts a spell onto the prince to teach him a lesson by turning

him into a beast.

 

The stereotypes in this opening are there but are shown to be almost backwards as the beast/prince starts as a vain villain but turns into what people see as the official Disney prince stereotype and the enchantress disguises herself as a beggar which is something new but then turns out to be a beautiful woman just like all of the other women in Disney.